My recent move from Re/Max Gold to Elite Properties has been pretty well written about on the net now, mostly because of my broker-friend-associate John Lockwood. But there are reasons behind this move that I think are universal and worth mentioning because they relate to how clients find realtors they can work with as well. (Ooops, am I helping the competition here?)
First of all, most home sellers know instinctively if they want to work with a realtor or not. Any guesses what the FSBOs out there think? Any guesses they have hated their previous real estate agent? Now compare those experiences with maybe an agent working with a broker. Chances are they match pretty closely.
What I'm trying to say is this - in quite a roundabout way (I always knew I had a hard time handing out compliments!): People care about themselves more than they care about you. As well they should. Agents care about themselves when they apply to a real estate company to work at. Homesellers care about themselves and the home they're trying to get sold. Buyers care about the house they want to buy and themselves in it. As long as we are all aware of where the emphasis should be, (On the clients in a real estate transaction, on the agent in a real estate office) the entire system works swimmingly well.
I always wanted to work with a broker I could have lunch with and not get bored. Thanks, John! Here's to a great partnership!
Tuesday, June 26, 2007
Sacramento Brokers - all alike?
Subscribe to:
Post Comments (Atom)
1 comments:
Wow, Purva, thanks very much for your kind words. I think you make an excellent point about our cooperation and how that helps our clients, and of course it always makes my work more enjoyable to see how well the Realtors in the company put up with me! :)
Earlier this month, I got a really neat email that drove home that this goes beyond mere mutual admiration. It actually translates into in an tangible benefits in terms of the level of customer service. A client wrote about the job that one of our two-person teams and myself had done for her and her husband. Her words, in part:
"Your support was spectacular throughout the process. I was especially impressed with your abilities to react and respond with information and action so quickly. The three of you are a great team -- it was a treat seeing the support you give each other."
In an industry where we're all independent contractors and people sometimes tend to be a bit "maverick", I consider that high praise indeed.
Thanks again.
Post a Comment