Monday, June 2, 2008

What am I Getting Paid For?

An old broker (not in age, but the temporal sense) I used to have mentioned this little nugget about real estate sales I still remember: he said that the worth of any Realtor is how much expertise, experience and market knowledge she brings to the table for her clients. Unfortunately, some of our clients seem to think we get paid to make flyers for our listings. Anyone can make a flyer, only the good ones can sell a house.

Quotable.

But also very true. I was reminded of this recently when I was talking with John Lockwood about the fact that we need to educate our clients on two things in today's market:
One, the fact that they will never potentially close a short sale purchase (statistically only 5% of short sales ever close) and
Two, foreclosures really are very competitively priced. Their chances of getting one goes down exponentially if they don't make full price offers.

While as a buyer's agent it is not up to me to tell clients what they should offer on a home or which house they should pick to make a purchase offer on, they should nevertheless be educated about the market by us.

Or what am I getting paid for? Typing?

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